Interview: 3 Things Every Marketer Needs to Know to Get Buy-In from the C-Suite

Nuance Collective Partner & Chief Operating Officer Terry Seitz shares insights on three things every needs to know about aligning with, and getting buy-in from, the C-suite. A seasoned marketer whose career spans two decades at agencies such as Grey, PhD, and IPG—as well as a dozen years at VISA in roles such as Director of Global Brand and VP, North America Marketing—Terry offers a pragmatic approach for both B2B and B2C marketers at every level to leverage a financial mindset-based approach to model out bottom-line business outcomes.

IN THIS EPISODE

📊 Your KPIs are broken—and how to fix that

⚖️ Demand Gen vs. Brand: Building buy-in via financial modeling

🏦 Reframing “brand” and right-sizing marketing investment

🔭 Fractional CMOs and the importance of long-term strategy

♟️ Recalibrating market expectations around both current and future ROI

🌠 Coca-Cola and Starbucks: An all-time star and a once and future standout

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Approximately 22 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using AI or other digital tools. © Maverix, LLC.