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🥤 Coca-Cola Shifts to Real-Time Content Production in Marketing Re-Start

In a Rick and Quick edition of the show, the Ricks talk about Coca-Cola's shift to live, real-time content and what it may portend for brands moving forward. 🗺 Brought to you by Taskin, the first name in ultra-stylish, premium-quality get-out-and-go gear: Save 30% with promo code RandRTake30 at taskinsf.com: http://ow.ly/R68430qNgt1 IN THIS EPISODE: 🍨 Ben & Jerry's is first brand with a real plan post-George Floyd( at :29) http://ow.ly/Jpzj30qNgro 💥 Coca-Cola shifts into live, real-time content production (1:14) http://ow.ly/LA7E30qNgrL 🧪 How Coke appears to use rapid iteration and experimentation (4:43) 🍔 You're move, Burger King (at 5:00) Approximately 5 minutes, 15 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

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Rick & Rick Rule the World
Innovation at the Intersection of Marketing, Media, Tech & Pop Culture

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