🍟 Five Guy’s Fry Cup Scandal, Ferrari’s $640K Luce Fiasco, GTA 6’s $3 Billion Launch

⏱️ $3 billion gone in 60 minutes: Grand Theft Auto 6’s sizzling pre-orders. Why Ferrari thought the Luce EV would light up sales. And Five Guys serves itself a kerfuffle over its fry cups. Plus Loaded Questions and a whole lot more, straight from the intersection of marketing, media, tech and pop culture.

IN THIS EPISODE

🛞 Did pre-sales of Rockstar’s GTA 6 really hit $3 billion in 1 hour? (at 01:22)

🪫 The $640K Ferrari Luce: a hit stuck in neutral, or a serious misfire? (07:06)

🤯 The greasy backlash over Five Guys' beloved fry cups (10:25)

🤓 Meta’s paywall for a hearing boost built into its smart glasses (14:21)

⚽️ David Beckham makes bank on overexposure—but is it at brands’ expense? (16:16)

💩 goodwipe’s “Scentsational Summer” campaign is a stinker (on purpose) (17:30)

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